The Sponsors of The Paris Olympic Games

The All Africa Games organised in Lagos by the administration of General Yakubu Gowon in 1973 was a great public relations campaign for Nigeria.As this event enabled the government to demonstrate to the world that the chapter of our fratricidal war is closed and the tasks of nation building are running at full throttle.In this millennium,the Paris Olympic Games is an opportunity that will make France to expose to the world,the numerous state of the art sporting facilities available in the country and the financial clout of the private sector.

 

photos: The clock indicating the number of days to the Olympic Games opening ceremony,a view of the City Hall and a Carrefour shopping bag

Inter ministerial department for the Olympic Games

Linked directly or indirectly to the clout of the private sector is the structure at the executive level of government as schematised in a 2017 decree that created the inter ministerial department for the organisation of the Olympic Games or DIJOP(délégation interministerielle aux jeux olympiques et paralympiques de Paris 2024).This department is under the supervision of the prime minister's office and supported by three other entities.

Management and Consulting services

The first institutional organ sponsoring the Olympic Games is the Comité d'organisation des jeux olympiques et paralympiques(COJOP) or the organising committee,followed by Deloitte,the advisory firm that is also working to make the Games a success. The global olympic and para olympic management consulting boutique,was behind the success of the London Olympic Games in 2012,the firm will do the same thing for the city of Los Angeles in 2028 and for Brisbane in 2032.However, the title of the deal maker belongs to the Association Ambition Olympique that presented the bid of the city to the Lausanne-based lnternational Olympic Committee in 2015 as inspired by Pierre de Courbertin, with the backing of CNOSF officials (comité national olympique et sportif français),the mayor of Paris,the president of  the Greater Paris region and presidents Hollande and Macron.

 

 

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